iblog

I have been wondering about marketing recently and am marvelling at how apple have revolutionised things simply by adding a little letter i in front of their products. Somehow it seems to add a little something to a product, making us think it is new, innovative and exciting.

Other companies seem to have cottoned on to this and we see i appearing everywhere – places where it has not normally been placed. Churches have avoided this. I have yet to hear of ichurch or iminister.  And to be honest I would rather not come across these concepts. It seems rather a lame attempt at making it seem cool.

Of course, we know that i is not a new innovation: in Exodus 3, when Moses encountered God at the burning bush, God revealed his identity as ‘I am who I am’. That phrase has many possible meanings and interpretations, but to me the essence is that God does not need to define himself by reference to anyone or anything else. He simply is.

When I wonder about where I fit into the scheme of things, when I struggle to understand who God is, ‘I am who I am’ is more than enough. He is beyond equivalent comparison, beyond adequate description, beyond complete definition. He is the original iGod.

Yet he has made himself known in Jesus, who joined in the game by saying, ‘Before Abraham was, I am.’

Be blessed, be a blessing.