I have never been so offended (well, perhaps I have)

If you shop in Sainsbury’s* you may have a Nectar card, through which you accumulate Nectar Points that ultimately can be redeemed in different ways. We think it is a special loyalty bonus scheme that they give us out of the kindness of their hearts but in reality it is a way of them tracking our spending patterns and tailoring offers and marketing accordingly.

So, bearing in mind that the offers are supposed to reflect spending patterns, imagine my surprise when I received this voucher:

nectar voucher0005

If you can’t make it out, it’s offering me bonus points when I spend £6 or more on haircare. If you are wondering why that surprised me, have a look at my photo on the ‘heart of the matter’ section of this blog.

I have not spend any money on haircare products for a long time. And, barring a miracle, I don’t think I will need any for a long time either – particularly one of the products on the voucher: ‘Frizz Ease’. Are they extracting the archangel?** Do they have any idea about who I am?

Actually I think what happened was that someone else recently has been using my nectar card in order to get another offer (that enabled me to buy discounted diesel) and bought some shampoo, so the system has now got in mind that I buy haircare products. The system is not clever enough to know that someone else used my card, nor that I am not going to be buying many haircare products for myself.

How often are we like that? We assume a ‘one size fits all’ approach to a situation because it is easier that way, rather than approaching each situation as a unique set of circumstances. And do we ever make assumptions about people based on a limited number of facts rather than taking the time to get to know someone properly?

We might be more sophisticated than the Nectar computer system, but we sometimes assume that because someone is smiling on the outside that everything is fine on the inside. Or we assume guilt or innocence of someone based on hearsay rather than talking with that person directly. Or churches assume that because someone turns up regularly on a Sunday they have a vibrant faith while those who are irregular attenders have no faith.

You know the sort of thing I am blogging about here… we all make assumptions, we all fill in the gaps, we all make judgements about others based on limited knowledge rather than taking the time and trouble to find out the truth direct from that person.

That’s one of the amazing things about God – for him there are no gaps to fill in about us: he does not need to make assumptions about us. And yet even though he knows the real ‘us’ he loves us unconditionally and wants us to know him personally too. He knows the faults and the strengths, the joys and the sorrows, the friendships and the betrayals… and he wants to help change us so that the negatives are diminished and the positives are polished (even more than my head!)

Be blessed, be a blessing

*Other supermarkets are available, none is endorsed over and above the others here!

**taking the Mickey (Michael)

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