When I log on to Facebook now I often get reminded of a post I made a few years ago on the same date with the heading, “Your memories on Facebook”. I quite like that, it reminds me of things that I had forgotten had happened and people with whom I was in touch at that time.
The text under that heading reads: “Nick, we care about you and the memories you share here. We thought that you’d like to look back on this post from x years ago.”
Now I seriously doubt that Facebook care about me. There are over 1.5 billion users of Facebook and I don’t think that Facebook actually cares about each one of us as an individual even though the message is personalised.
Equally I don’t think they care about the memories I share on Facebook. They care whether or not I keep on being active on Facebook and want me to keep posting on Facebook in order that they continue to gain advertising revenue and sustain the business model under which they operate.
And I am pretty sure that they didn’t think about me and whether I would like to look back on a particular post. I suspect (cynical? me?) that there is a program running at Facebook HQ that picks out posts from previous years and lobs them onto my page for me to consider. No human thought was involved in selecting that memory for me.
I like the reminders of the memories, but I don’t like what feels like an attempt by a Faceless Corporation to try to personalise my experience and make me think that I am a valued customer. I know that it’s exactly the same experience as all of the other 1.5 billion users. They don’t care about me. They don’t think about me.
And sometimes I wonder whether that is how people experience God through Christians: almost as if we have a stock computer-generated response that may look on the surface as if it is personal but actually is more of a platitude: “Jesus loves you.”
How do people know that Jesus loves them? Not just because some random stranger tells them. Please note: I am not discounting random encounters but most people find faith in God through a long process of engagement with friends and family who are followers of Jesus. They know it because they experience it as true in the lives and words of those they know and trust. They know it because people they know and trust have taken the time to listen to them, to understand them and to love them unconditionally.
And that’s a challenge to me. Do I care about my friends and family? Do I care about the memories and experiences that have helped shape them and am I willing to listen to them? Have I thought about what they would like? How good a free sample of Jesus am I? Is it clear that I share my faith because I care about those people?
Be blessed, be a blessing